Visit Swarovski Crystal Worlds in Wattens, Austria – a surreal museum of art, light, and sparkling installations. Discover the iconic Giant, immersive crystal chambers, and magical alpine gardens in this playful travel story.

Snowboarding at Kreuzjoch in December with epic alpine views, fresh powder, and panoramic scenery above the clouds in the Austrian Alps. A winter adventure filled with adrenaline and breathtaking mountain landscapes.

On a business trip to Austria, the highlight was Hangar 7, a museum highlighting Red Bull’s achievements. Contrary to the belief that they’re merely a soda company, Red Bull excels in content production linked to sports branding. This strategy has proven lucrative, with each can sold (typically netting a dollar) signifying their strong presence in sports. This approach has led to billions of cans sold, resulting in billions in revenue.