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    "title": "Austria",
    "_rss_description": "Austrian travel stories blending business and exploration, where clean design, alpine scenery, and unexpected inspiration turn short visits into memorable walks.",
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    "authors": [
        {
            "name": "by Nick Walker",
            "url": "https:\/\/walkingwith.me\/",
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        {
            "id": "68",
            "url": "https:\/\/walkingwith.me\/all\/diamonds-daydreams-and-a-giant-with-good-taste-a-sparkling-stop\/",
            "title": "Diamonds, Daydreams, and a Giant with Good Taste: A Sparkling Stop in Wattens",
            "content_html": "<div class=\"e2-text-picture\">\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2527_sign.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<\/div>\n<p>There are places that whisper culture. There are places that shout history. And then there’s Swarovski Crystal Worlds in Wattens — which greets you with a giant grass-covered head shooting a waterfall out of its mouth like it just swallowed the Alps and needs to cool down. You don’t simply “arrive” here. You stare. You blink. You check if the coffee earlier was stronger than advertised. And then you grin, because this is already the most glamorous lawn ornament you’ve ever seen. Inside, it’s less museum and more crystal-powered fever dream. Rooms sparkle like a disco ball had an existential crisis and decided to pursue fine art. One minute you’re walking through a chandelier jungle, the next you’re face-to-face with a horse made of light and ambition. Everything glitters. Even your thoughts start to shimmer.<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1280\" data-ratio=\"1.3319458896982\">\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2532.jpeg\" width=\"1280\" height=\"961\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2535.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<\/div>\n<\/div>\n<p>The deeper you wander, the more it feels like stepping inside a jewelry box designed by someone who definitely believes in magic. There are mirrors that multiply you into a small army of slightly overdressed explorers, installations that twinkle in ways that make you question gravity, and quiet corners where the crystals glow softly, as if they’re in on a very shiny secret. Outside, the gardens stretch calmly around the Giant, all peaceful and Alpine, as if to say, “Yes, we too are fabulous, but in a more understated way.” Leaving feels like exiting a dream where everything was polished to perfection — including your mood. You walk back into the real world half-expecting ordinary streetlights to sparkle a little harder. They don’t, of course. But for a while, you do.<\/p>\n<div class=\"e2-text-video\">\n<video src=\"https:\/\/walkingwith.me\/video\/IMG_2552.mp4#t=0.001\" width=\"1080\" height=\"720\" controls alt=\"\" \/>\n\n<\/div>\n",
            "summary": "Visit Swarovski Crystal Worlds in Wattens, Austria - a surreal museum of art, light, and sparkling installations. Discover the iconic Giant, immersive crystal chambers, and magical alpine gardens in this playful travel story.",
            "date_published": "2022-12-28T17:00:00+02:00",
            "date_modified": "2026-02-17T16:19:41+02:00",
            "tags": [
                "Austria",
                "Europe",
                "Travel"
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            "_date_published_rfc2822": "Wed, 28 Dec 2022 17:00:00 +0200",
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        {
            "id": "67",
            "url": "https:\/\/walkingwith.me\/all\/kreuzjoch-above-the-clouds\/",
            "title": "Kreuzjoch Above the Clouds",
            "content_html": "<div class=\"e2-text-picture\">\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2385_sign.jpg\" width=\"1536\" height=\"1024\" alt=\"\" \/>\n<\/div>\n<p>Bluebird skies, dramatic rock faces, and that first chairlift ride into a winter fairytale. Up at Kreuzjoch, the world felt unreal—frosted trees below, jagged peaks above, and clouds rolling through the valley like slow-motion waves. I came for snowboarding… but stayed for the views that made me forget to blink.<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1280\" data-ratio=\"1.3333333333333\">\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2304.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2305.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2319.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<\/div>\n<\/div>\n<p>Dropping into fresh December snow with the Austrian Alps flexing in every direction? Unreal. One minute you’re carving smooth groomers, the next you’re floating above a sea of clouds like you accidentally unlocked a secret level. Legs shaking, face frozen, grin permanent. Worth it. Every. Single. Turn.<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1280\" data-ratio=\"1.3333333333333\">\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2412.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2413.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2415.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2416.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<\/div>\n<\/div>\n<p>From gondola rides through misty pine forests to panoramic ridgelines overlooking the valley below – pure alpine magic. Snowboard strapped, playlist on, gravity doing its thing. If winter had a headquarters, it would definitely be here.<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1280\" data-ratio=\"2.969837587007\">\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2427.jpeg\" width=\"1280\" height=\"431\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3336.jpeg\" width=\"1280\" height=\"441\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2457.jpeg\" width=\"1280\" height=\"466\" alt=\"\" \/>\n<\/div>\n<\/div>\n<p>Low clouds drifting, peaks playing hide-and-seek, and that dramatic alpine backdrop turning every run into a movie scene. One second it’s full whiteout vibes, the next the mountain reveals itself like, “Surprise. I’m epic.”<\/p>\n<div class=\"e2-text-video\">\n<video src=\"https:\/\/walkingwith.me\/video\/IMG_2383.mp4#t=0.001\" width=\"1280\" height=\"720\" controls alt=\"\" \/>\n\n<\/div>\n<p>Carving past skiers, snow spraying behind, that smooth whoosh sound under the board—pure winter rhythm. Cold fingers, warm adrenaline, and zero regrets about checking the weather at 6am.<\/p>\n<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1280\" data-ratio=\"1.3333333333333\">\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2455.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2456.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2457.jpeg\" width=\"1280\" height=\"466\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2496.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_2497.jpeg\" width=\"1280\" height=\"960\" alt=\"\" \/>\n<\/div>\n<\/div>\n<p>By the end of the day, legs toasted, camera roll full, and heart completely recharged. Kreuzjoch didn’t just deliver a snowboard session, it delivered a core memory wrapped in snow and sky.<\/p>\n<div class=\"e2-text-video\">\n<video src=\"https:\/\/walkingwith.me\/video\/IMG_2411.mp4#t=0.001\" width=\"1280\" height=\"720\" controls alt=\"\" \/>\n\n<\/div>\n",
            "summary": "Snowboarding at Kreuzjoch in December with epic alpine views, fresh powder, and panoramic scenery above the clouds in the Austrian Alps. A winter adventure filled with adrenaline and breathtaking mountain landscapes.",
            "date_published": "2022-12-24T15:00:00+02:00",
            "date_modified": "2026-02-17T15:16:31+02:00",
            "tags": [
                "Austria",
                "Europe",
                "Travel"
            ],
            "image": "https:\/\/walkingwith.me\/pictures\/IMG_2385_sign.jpg",
            "_date_published_rfc2822": "Sat, 24 Dec 2022 15:00:00 +0200",
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        {
            "id": "23",
            "url": "https:\/\/walkingwith.me\/all\/salzburg-hangar-7\/",
            "title": "Salzburg. Hangar 7",
            "content_html": "<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1536\" data-ratio=\"1.5\">\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3133_sign.jpg\" width=\"1536\" height=\"1024\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3125.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3127.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3128.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3129.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3130.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3133.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3134.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3137.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3138.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3140.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3141.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3142.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3144.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<\/div>\n<\/div>\n<p>The highlight of a recent business trip to Austria was a visit to Hangar 7, a museum showcasing Red Bull’s achievements. Many believe Red Bull is just a soda company supporting a Formula 1 team, but their business is actually content production, leading to drink sales. Each can sold, typically earning the company about a dollar, reflects their successful branding at sports events. Billions of cans sold translate to billions of dollars earned.<\/p>\n",
            "summary": "On a business trip to Austria, the highlight was Hangar 7, a museum highlighting Red Bull's achievements. Contrary to the belief that they're merely a soda company, Red Bull excels in content production linked to sports branding. This strategy has proven lucrative, with each can sold (typically netting a dollar) signifying their strong presence in sports. This approach has led to billions of cans sold, resulting in billions in revenue.",
            "date_published": "2018-02-20T09:22:00+02:00",
            "date_modified": "2026-01-27T11:01:28+02:00",
            "tags": [
                "Austria",
                "Europe",
                "F1",
                "Travel"
            ],
            "image": "https:\/\/walkingwith.me\/pictures\/IMG_3133_sign.jpg",
            "_date_published_rfc2822": "Tue, 20 Feb 2018 09:22:00 +0200",
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