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            "name": "by Nick Walker",
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            "id": "23",
            "url": "https:\/\/walkingwith.me\/all\/salzburg-hangar-7\/",
            "title": "Salzburg. Hangar 7",
            "content_html": "<div class=\"e2-text-picture\">\n<div class=\"fotorama\" data-width=\"1536\" data-ratio=\"1.5\">\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3133_sign.jpg\" width=\"1536\" height=\"1024\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3125.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3127.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3128.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3129.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3130.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3133.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3134.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3137.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3138.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3140.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3141.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3142.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<img src=\"https:\/\/walkingwith.me\/pictures\/IMG_3144.jpg\" width=\"2560\" height=\"1920\" alt=\"\" \/>\n<\/div>\n<\/div>\n<p>The highlight of a recent business trip to Austria was a visit to Hangar 7, a museum showcasing Red Bull’s achievements. Many believe Red Bull is just a soda company supporting a Formula 1 team, but their business is actually content production, leading to drink sales. Each can sold, typically earning the company about a dollar, reflects their successful branding at sports events. Billions of cans sold translate to billions of dollars earned.<\/p>\n",
            "summary": "On a business trip to Austria, the highlight was Hangar 7, a museum highlighting Red Bull's achievements. Contrary to the belief that they're merely a soda company, Red Bull excels in content production linked to sports branding. This strategy has proven lucrative, with each can sold (typically netting a dollar) signifying their strong presence in sports. This approach has led to billions of cans sold, resulting in billions in revenue.",
            "date_published": "2018-02-20T09:22:00+02:00",
            "date_modified": "2026-01-27T11:01:28+02:00",
            "tags": [
                "Austria",
                "Europe",
                "F1",
                "Travel"
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            "image": "https:\/\/walkingwith.me\/pictures\/IMG_3133_sign.jpg",
            "_date_published_rfc2822": "Tue, 20 Feb 2018 09:22:00 +0200",
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